social media marketing - Best Social Media Agencies in Kenya

3 min read

What is Social Media Marketing?

Social media marketing can be referred to as a process of using social media platforms such as Facebook, YouTube, LinkedIn and Twitter to gain website traffic. Social media platforms have been used by many businesses to share content that is interesting and engaging so that they can share it with their social networks. Since the message is coming from a more trusted source, as opposed to the company itself, it is likely to have more effect.

The fact that social media is more accessible to anyone who has an internet connection makes it even more effective. Social media has helped brands create more awareness and improve their customer service. It is an inexpensive way to implement an effective marketing campaign.

How much will it cost you to market your business on Facebook?

When we are looking at the cost of any social media marketing campaign, we consider a variety of factors. There are clients who want their services to be completely customized to suit their unique needs. However, in many cases, we have standard rates that apply to almost any type of business. Here are the factors that affect the cost of social media marketing



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The Cost of a Social Media Marketing Audit

In some cases, all you want is someone to just audit your current social platforms and tell you how to improve. This is what they call a social media marketing audit. A social media officer will perform an in-depth analysis of your ongoing campaigns. They will also perform a social media analysis to try and understand what other similar companies are doing in terms of social promotion. Most of the social media marketing companies like Gamba marketers will perform an audit as part of the package when they are sending you a proposal.


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